In The News: Banker & Tradesmen – May 16, 2021 – In the News: Agents Thrive Amid Extreme Seller’s Market
Massachusetts’ incredibly tight market has challenged real estate agents competing for listings and clients, forcing some part-time agents to step back from the market even as others have seen their businesses grow.
Technology quickly took center stage last spring, allowing people to stay safe while shopping for, and selling, homes. Videos, 3D tours, social media marketing and Zoom became as essential as real estate itself. Matterport and ShowingTime became more common in the real estate vernacular. While real estate professionals understood the importance of a strong online presence before the pandemic, it’s intensified as a priority over the past year, said Paul Grover, founder of Robert Paul Properties, now part of Berkshire Hathaway Home Services.
“In our industry, the winners are the people who have continued to invest in the website, and in the quality of the video and photography on it,” he said. “Because the buyer and the consumers demand it.”